Writing an email to a potential client, I thought to ask a question that’d cause them to think deeper about our relationship and what I bring to the table. The statement in the email was “I’ve been thinking about [CLIENT NAME] and wondering “why wouldn’t someone buy or do business with [CLIENT NAME]?” What are your thoughts on that?” The need is to get them back on the phone to continue our conversation. The addition to the email came very natural.
During a one-day workshop for a limited number of owner-operated businesses and organizations (you and up to 29 others), we’re going to help:
- organize your thoughts
- focus on your growth needs
- learn what’s holding you back that’s within your control
- distill your core message
- create a map of implementation
You’ll leave with a custom-designed playbook for the last campaign your company will ever need, along with other business growth notes and strategies.
What Will Happen on February 26, 2018
You will have at least one highly-paid, sought-after consultant working with you to help create an implementation strategy. Wizard of Ads consultants bring the experience of spending tens-of-millions of dollars worth of other peoples money to the table… your table. These consultants have a track record of helping others grow by double and triple digits year-after-year.
You’re going to leave Austin with decisions made and an implementation strategy you can… you know… actually implement. You’re not going to come, listen, leave, and then forget 99% of what was discussed during the day. You’re walking away with what other workshops can rarely do: a custom-designed playbook.
And, not only will you have a spectacular plan, you’ll enjoy lunch, dinner, wine, and beer… on us (we’re serious about our eats).
Get this… for the day of one-on-one work and a full-blown plan, it costs between $1,000 and $1,500 (depending on when you register and if you use the promo code below). Even at $1,500, it’s miraculously affordable.
When, Where & How Long
February 26 in Austin, TX. More specifically at the Wizard Academy.
AdTalks is a full day (9AM – 7:30PM) of learning and creating. We’ll feed you lunch and celebrate with dinner (did I mention we like great food and beverages?).
AdTalks a Sales Pitch? This, it is Not
I assure you AdTalks in not a sales pitch. We – The Wizard of Ads – believe that owner-operated businesses should have a strong foundation of information to create bold strategies and elegant ad writing. This is one way we give back to the courageous 5.91 million businesses in America. Yes, we’ll mention you can work with us long-term. However, you’ll hear that mentioned maybe two or three times for no more than 30-seconds.
How To Sign Up for AdTalks
If you’re interested in attending:
- Visit AdTalks.com to read what past attendees have to say
- Act quickly (seriously, every past AdTalks has sold out)
- Pay for your ticket online, but…
- Make sure you use “PBOO250″ to take $250 off your ticket at checkout (this is a small token of gratitude from me to you)
We believe you have the ability to grow BIG.
Not sure this is for you or have a question, send your questions to me.
Hope to see you in Austin.
P.S. – If you believe someone else may benefit from this workshop, share it with them in an email or on social media.
I’m fascinated by how things work. I’m amazed at what Tesla is doing. I’m humbled by the conflicts AI brings to the world.
The other day I was listening to NPR. They were talking about driverless cars and they kept saying “…how driverless cars work…”
I got to thinking “I wonder if any of the car manufacturers bought that domain name. It’d be smart of them. It’s going to take some education for people who are in the middle and at the end of the adaptation bell-curve to jump on board with the idea. A smart industry leader could use the site to share all sorts of information to help people feel comfortable with the idea. I mean, I’m certain that question is a common search in Google. It’d likely be easy to rank the site high and get a lot of traffic.”
I then tip-tapped-typed to GoDaddy.com.
My fingers danced out HowDriverlessCarsWork.com.
I read “Your domain name is available for $14.98”
Why? Why has no one, especially in the industry, thought about setting up a site for this question?
Head, meet desk. Desk, meet head.
There are a few things I can do with it:
- Nothing and see if anyone approaches me about it
- I setup the site for the purpose it should be used for and operate it myself with possible help from others
- I create a site that’s specifically targeted to the marketing people in the industry telling them why they need to take the domain name over. I’d even spend some ad dollars just to get them to visit the site. Of course, I’d sell them the domain name.
What to do? What. To. Do.
Entrepreneur.com published parts of an email written by Elon Musk, Tesla’s and SpaceX’s CEO. I’m sharing it with you because there are key points Mr. Musk makes in his email that has to do with communication and taking down silos within an organization.
Near the end of the email, Mr. Musk states “…ensuring that we execute ultra-fast and well. We obviously cannot compete with the big car companies in size, so we must do so with intelligence and agility.” The words intelligence and agility slapped my head.
Do you know how Amazon has made their mark? It’s because they’re human-centric. Amazon’s real growth comes from caring about people inside and out of the organization and according to the book “Be Like Amazon: Even a Lemonade Stand Can Do It” agility is one of the four pillars of Amazon’s success.
I recommend you read one of the best business books I’ve read in a long time. Yes, the three gents who wrote the book are partners and mentors of mine but I put those biases aside. After you read “Be Like” come back and you’ll see a connection between Tesla, SpaceX and Amazon.
The first letter of the MBTI is about how people gain energy. It comprises of the E (Extrovert) and I (Introvert) characteristics. The second letter is about how someone takes in and perceives information.
According to Psychologist Carl Jung, people take in and perceive information in one of two ways:
- intuitively a.k.a. iNtuitive (N)
- concretely a.k.a. Sensing (S)
On the MBTI assessment report, this will be labeled as iNtuitive or Sensing. The capitalization in the labels signifies what letter they represent. Don’t let the “N” confuse you. You may ask why is it not an “I”. Well, the “I” was already taken by the first dichotomy.
What being an iNtuitive (S) means
Intuitive’s start with the big picture The Second Letter of the MBTI and over time tread through the details of information.
You can think of this as “right-brain” thinking.
“N’s” tend to provide insight into the possibilities of things. They tend to use their “hunch” and come to a likely conclusion of what another is saying before the conversation is even over (I can say that because I’m an “N”).
Persons who are oriented to the “N” tend to work in the abstract, imagination and are future oriented.
What having Sensing (S) in your assessment means
Sensing (S) people start with the details and work towards the big picture of things.
You can think of this as “left-brain” thinking.
Those with an “S” like to work with what exists, what’s in front of them and what’s observable by way of their senses.
Common characteristics of someone who’s an “S” include:
- powers of acute observation
- memory for the details of the past and present
- a sense of realism
- the possibilities of an idea mean little without proof from experiences
An example of the “S” and “N” in action
If you were to ask an “S” type and “N” type to describe their perception of an apple, you’ll hear two very different descriptions.
An “S” type will describe an apple as “red, crisp, and brown stemmed.” An “N” type is likely to describe an apple as “their mom’s pie, apple crisp, and an apple a day will…”
What this means to a business
If you want to have a solid plan in place for the growth of any kind in any way, you need to have a “San and “N” type in all of your meetings.
Those who perceive information from the “S” perspective are going to come in with details and facts from the past. They’re likly the ones who’ll have data to back everything up. Allow them to share that information as past performance can help you determine what’s working and not working.
The “N” needs to be in your meetings to see connections where others may not seem them. They may understand how one decision in one area of the business can affect another decision in another. They’ll be able to come up with ideas to improve areas of your business your “S” types tell you that needs help (of course, with the data they bring).
The key to having both sides in a meeting is the respect each side has for the other. Everyone needs to understand the point-of-view others bring to the table. Without respect, meetings will become wasted time and cause frustration amongst your staff.
You can be “S” and “N”
Everyone has qualities of both. The MBTI gives you a reference point for where you’re most comfortable… what your go-to modality is when you’re not stressed. What Carl Jung understood and is considered in the MBTI is how people are dynamic. People are not solid states of emotion. Stresses in one’s life affect the amount of “S” or “N” you use in any given situation. This is important to remember when you take the MBTI and see all the letters.
You’re unique. The MBTI is a fluid tool and is not meant to put you in a box. It’s a tool to allow you to understand your most natural operating system.