Paul has the patience to work with stressed-out, caffeinated business owners. His patience is unnatural.
He is deceptively quiet. His calm nature belies the cranking machine of a brain. His mind is always working to create the best possible solutions for his clients and cooking up realistic solutions to business challenges and the challenges of every day life.
That he is forward-thinking is an understatement. He always seems to be several steps ahead of the curve in trends and ideas, which are then seamlessly woven into his creations.
Never afraid to tell you like it is, he does the job many consultants don’t – hold you accountable while encouraging you to stretch beyond your comfort zone.
He brings with him experiences in theater, radio broadcasting and online and traditional marketing. Some of the clients that have benefited from Paul’s knowledge and experience include: international associations, local restaurants, financial services, amusement parks, gift shops and many others. His clients are located across the United States as well as Australia, Denmark and Canada.
Paul’s Early Years
In elementary school, Paul was placed in special education. His curiosity never stopped him from learning. It meant he had to find other ways, non-traditional ways, of learning the same material as “normal” kids.
Required to look at the world from a different perspective forced Paul to continuously adapt to the world around him. He was, and still is, creative in his solutions. It’s helped Paul develop his business savvy and desire to learn what makes people do the things they do.
During his years at Homewood-Flossmoor High School, Paul was always told, and still is, he acted older than we really was.
As a sophomore in high school, Paul wrote, produced, and directed a 55-miniute live radio documentary (and yes, it had to be exactly 55:00 and not a second over or under). After his documentary aired, Paul became the Operations Manager and Station Manager for the highest-powered high school radio station in the country, WHFH-FM. Those experiences drove Paul to pursue his career in the radio industry.
Tho Constantly Learning, College Was Not His Thing.
Paul attended the University of Nebraska for a degree in radio broadcasting and communication but chose to bypass that to dive straight in to the field.
For several months, Paul worked at WCKG-FM in Chicago while looking to move to Columbia, MO to be with his now wife.
Willing to pay his dues, Paul worked the overnight shift at a cluster of radio stations in Columbia, MO. For the next several years, Paul held many positions spanning every aspect of the radio industry (too many to list). On the heals of the dot-com burst, Paul became the Web, Promotions, and Marketing Director for a cluster of nine radio stations.
Being in radio for so long and seeing the industry is about helping people, Paul chose to work at the then Central Missouri Food Bank. It was a short stint but it was a point which turned him in to becoming a business and marketing consultant.
Having the deep desire to help others, Paul went on his own to help business build websites and online marketing strategies. In 2007, Paul became a partner in the Wizard of Ads marketing and consulting organization.
Living in Columbia, MO, Paul knows he’s a lucky person. He and his wife met and dated in high school and have known each other for half their lives. Somewhere in there they were blessed with a daughter and are mesmerized by her spirit, laughter, intelligence, and… well, you name it and he’s amazed by her. His son bring another wonderful flavor to the family mix. Lively and loving, he’s going to break a few hearts.
What’s This About Being a Wizard of Ads?
Wizard of Ads is a marketing research, teaching, and consulting organization. Our purpose is to help small business owners achieve business growth not just by percentages, but by multiples! The organization was founded by Roy & Pennie Williams in 1987.
Williams is the marketing consultant known as “The Wizard of Ads,” having been dubbed that nickname by an early client. Williams authored a book trilogy bearing the same name and created a cutting-edge communications school (Wizard Academy).
The Wizard Of Ads Group is a worldwide network of marketing professionals hand-pickedby Williams to carry the brand and help businesses grow using his philosophies. There are currently 52 Wizard of Ads “partners,” located across the U.S., Canada, Great Britain, Australia and Latin America.
Collectively they represent 107 owner-operated businesses in six countries. In 2007, they helped bring in 403.4 million dollars in topline revenue that helped feed the families of 921 employees.
They measure success in terms like 32%, 311%, 41%, 25%, 39%, 50.3%, 12%, 22%, 30%, 10.2%, 86%, and 38%. Those are the percentages some of their clients have grown.
Each partner operates his or her own practice, but they often create teams of partners to work on specific clients and projects.