Paul M. Boomer

During a one-day workshop, and subsequent follow-up phone calls, for 12 owner-operated businesses and organizations, the Wizard of Ads partners and three-time New York Times Bestseller, Roy H. Williams, will help discover your message and create a custom-designed playbook for the most successful ad campaign your company has ever embraced.

September 18, 2018

You will have two highly-paid, sought-after consultants working with you to help create an implementation strategy.

Wizard of Ads consultants bring the experience of spending tens-of-millions of dollars worth of other peoples money to the table… your table. These consultants have a track record of helping others grow by double and triple digits year-after-year.

You’re going to leave Seattle, WA with decisions made and an implementation strategy you can… you know… actually implement. You’re not going to come, listen, leave, and then forget 99% of what was discussed during the day. You’re walking away with what other workshops can rarely do: a custom-designed playbook.

And, not only will you have a spectacular plan, you’ll enjoy lunch, dinner, wine, and beer… on us (we’re serious about our eats).

The Cost

After the workshop is over, you’ll also have optional follow-up phone sessions available from a partner as part of the fee. 1 hour per week for 4 weeks.

If you’ve ever been excited about a new idea but lost steam thereafter, you know how critical this is. It’s time to bring some marketing magic into reality and truly improve your business.

When, Where & How Long

September 18, 2018, at the Axis Pioneer Square in downtown Seattle, WA

Magic Dozen Marketing Workshop is a full day(9 AM – 7:30 PM) of learning and creating. We’ll feed you lunch and celebrate with dinner (did I mention we like great food and beverages?).

You’re Attending to Learn, Not To Be Sold

I assure you Magic Dozen is not a sales pitch. We – The Wizard of Ads – believe that owner-operated businesses should have a strong foundation of information to create bold strategies and elegant ad writing. This is one way we give back to the courageous 5.91 million businesses in America. Yes, we’ll mention you can work with us long-term. However, you’ll hear that mentioned maybe two or three times for no more than 30-seconds.

How To Sign Up for Magic Dozen

If you’re interested in attending:

1. Visit MagicDozen.com to read what past attendees have to say
2. Act quickly
3. Pay for your ticket online, but…
4. Make sure you use “PBOO750″ to take $750 off your ticket at checkout (this is a small token of gratitude from me to you)

We believe you have the ability to grow BIG.

Not sure this is for you or have a question, send your questions to me.

Hope to see you in Seattle.

P.S. – If you believe someone else may benefit from this workshop, share it with them in an email or on social media.

During a one-day workshop for a limited number of owner-operated businesses and organizations (you and up to 29 others), we’re going to help:

• organize your thoughts
• focus on your growth needs
• learn what’s holding you back that’s within your control
• distill your core message
• create a map of implementation

You’ll leave with a custom-designed playbook for the last campaign your company will ever need, along with other business growth notes and strategies.

What Will Happen on February 26, 2018

You will have at least one highly-paid, sought-after consultant working with you to help create an implementation strategy. Wizard of Ads consultants bring the experience of spending tens-of-millions of dollars worth of other peoples money to the table… your table. These consultants have a track record of helping others grow by double and triple digits year-after-year.

You’re going to leave Austin with decisions made and an implementation strategy you can… you know… actually implement. You’re not going to come, listen, leave, and then forget 99% of what was discussed during the day. You’re walking away with what other workshops can rarely do: a custom-designed playbook.

And, not only will you have a spectacular plan, you’ll enjoy lunch, dinner, wine, and beer… on us (we’re serious about our eats).

The Cost

Get this… for the day of one-on-one work and a full-blown plan, it costs between $1,000 and $1,500 (depending on when you register and if you use the promo code below). Even at $1,500, it’s miraculously affordable.

When, Where & How Long

AdTalks a Sales Pitch? This, it is Not

I assure you AdTalks in not a sales pitch. We – The Wizard of Ads – believe that owner-operated businesses should have a strong foundation of information to create bold strategies and elegant ad writing. This is one way we give back to the courageous 5.91 million businesses in America. Yes, we’ll mention you can work with us long-term. However, you’ll hear that mentioned maybe two or three times for no more than 30-seconds.

How To Sign Up for AdTalks

If you’re interested in attending:

1. Visit AdTalks.com to read what past attendees have to say
2. Act quickly (seriously, every past AdTalks has sold out)
3. Pay for your ticket online, but…
4. Make sure you use “PBOO250″ to take $250 off your ticket at checkout (this is a small token of gratitude from me to you)

We believe you have the ability to grow BIG.

Not sure this is for you or have a question, send your questions to me.

Hope to see you in Austin.

P.S. – If you believe someone else may benefit from this workshop, share it with them in an email or on social media.

The first letter of the MBTI is about how people gain energy. It comprises of the E (Extrovert) and I (Introvert) characteristics. The second letter is about how someone takes in and perceives information.

According to Psychologist Carl Jung, people take in and perceive information in one of two ways:

1. intuitively a.k.a. iNtuitive (N)
2. concretely a.k.a. Sensing (S)

On the MBTI assessment report, this will be labeled as iNtuitive or Sensing. The capitalization in the labels signifies what letter they represent. Don’t let the “N” confuse you. You may ask why is it not an “I”. Well, the “I” was already taken by the first dichotomy.

What being an iNtuitive (S) means

Intuitive’s start with the big picture The Second Letter of the MBTI and over time tread through the details of information.

You can think of this as “right-brain” thinking.

“N’s” tend to provide insight into the possibilities of things. They tend to use their “hunch” and come to a likely conclusion of what another is saying before the conversation is even over (I can say that because I’m an “N”).

Persons who are oriented to the “N” tend to work in the abstract, imagination and are future oriented.

What having Sensing (S) in your assessment means

Sensing (S) people start with the details and work towards the big picture of things.

You can think of this as “left-brain” thinking.

Those with an “S” like to work with what exists, what’s in front of them and what’s observable by way of their senses.

Common characteristics of someone who’s an “S” include:

• powers of acute observation
• memory for the details of the past and present
• a sense of realism
• the possibilities of an idea mean little without proof from experiences

An example of the “S” and “N” in action

If you were to ask an “S” type and “N” type to describe their perception of an apple, you’ll hear two very different descriptions.

An “S” type will describe an apple as “red, crisp, and brown stemmed.” An “N” type is likely to describe an apple as “their mom’s pie, apple crisp, and an apple a day will…”

What this means to a business

If you want to have a solid plan in place for the growth of any kind in any way, you need to have a “San and “N” type in all of your meetings.

Those who perceive information from the “S” perspective are going to come in with details and facts from the past. They’re likly the ones who’ll have data to back everything up. Allow them to share that information as past performance can help you determine what’s working and not working.

The “N” needs to be in your meetings to see connections where others may not seem them. They may understand how one decision in one area of the business can affect another decision in another. They’ll be able to come up with ideas to improve areas of your business your “S” types tell you that needs help (of course, with the data they bring).

The key to having both sides in a meeting is the respect each side has for the other. Everyone needs to understand the point-of-view others bring to the table. Without respect, meetings will become wasted time and cause frustration amongst your staff.

You can be “S” and “N”

Everyone has qualities of both. The MBTI gives you a reference point for where you’re most comfortable… what your go-to modality is when you’re not stressed. What Carl Jung understood and is considered in the MBTI is how people are dynamic. People are not solid states of emotion. Stresses in one’s life affect the amount of “S” or “N” you use in any given situation. This is important to remember when you take the MBTI and see all the letters.

You’re unique. The MBTI is a fluid tool and is not meant to put you in a box. It’s a tool to allow you to understand your most natural operating system.