Paul M. Boomer

Business Therapist & Whisk(e)y Sommelier

Whisk(e)y Sommelier, Paul M. Boomer
MBTI Certified
Boomer It! Don't Google It!
  • Facebook
  • LinkedIn
  • Twitter
  • YouTube
Ethics / Blog / Contact

The Fourth Letter of the MBTI: Judging v. Perceiving

Posted November 2, 2018

If you're new here, welcome. Take a look around. If you're looking for an answer to a question you can't figure out, Boomer It!
Thanks for visiting!

Filed Under: Family Business, MBTI

Build Your Most Successful Ad Campaign – A One Day Workshop

Posted August 27, 2018

During a one-day workshop, and subsequent follow-up phone calls, for 12 owner-operated businesses and organizations, the Wizard of Ads partners and three-time New York Times Bestseller, Roy H. Williams, will help discover your message and create a custom-designed playbook for the most successful ad campaign your company has ever embraced.

September 18, 2018

You will have two highly-paid, sought-after consultants working with you to help create an implementation strategy.

Wizard of Ads consultants bring the experience of spending tens-of-millions of dollars worth of other peoples money to the table… your table. These consultants have a track record of helping others grow by double and triple digits year-after-year.

You’re going to leave Seattle, WA with decisions made and an implementation strategy you can… you know… actually implement. You’re not going to come, listen, leave, and then forget 99% of what was discussed during the day. You’re walking away with what other workshops can rarely do: a custom-designed playbook.

And, not only will you have a spectacular plan, you’ll enjoy lunch, dinner, wine, and beer… on us (we’re serious about our eats).

The Cost

After the workshop is over, you’ll also have optional follow-up phone sessions available from a partner as part of the fee. 1 hour per week for 4 weeks.

If you’ve ever been excited about a new idea but lost steam thereafter, you know how critical this is. It’s time to bring some marketing magic into reality and truly improve your business.

When, Where & How Long

September 18, 2018, at the Axis Pioneer Square in downtown Seattle, WA

Magic Dozen Marketing Workshop is a full day(9 AM – 7:30 PM) of learning and creating. We’ll feed you lunch and celebrate with dinner (did I mention we like great food and beverages?).

You’re Attending to Learn, Not To Be Sold

I assure you Magic Dozen is not a sales pitch. We – The Wizard of Ads – believe that owner-operated businesses should have a strong foundation of information to create bold strategies and elegant ad writing. This is one way we give back to the courageous 5.91 million businesses in America. Yes, we’ll mention you can work with us long-term. However, you’ll hear that mentioned maybe two or three times for no more than 30-seconds.

How To Sign Up for Magic Dozen

Magic Dozen Marketing WorkshopIf you’re interested in attending:

  1. Visit MagicDozen.com to read what past attendees have to say
  2. Act quickly
  3. Pay for your ticket online, but…
  4. Make sure you use “PBOO750″ to take $750 off your ticket at checkout (this is a small token of gratitude from me to you)

We believe you have the ability to grow BIG.

Not sure this is for you or have a question, send your questions to me.

Hope to see you in Seattle.

P.S. – If you believe someone else may benefit from this workshop, share it with them in an email or on social media.

Filed Under: Family Business

Grow Your Business Workshop – AdTalks February 2018

Posted January 18, 2018

AdTalks - Grow Your BusinessDuring a one-day workshop for a limited number of owner-operated businesses and organizations (you and up to 29 others), we’re going to help:

  • organize your thoughts
  • focus on your growth needs
  • learn what’s holding you back that’s within your control
  • distill your core message
  • create a map of implementation

You’ll leave with a custom-designed playbook for the last campaign your company will ever need, along with other business growth notes and strategies.

What Will Happen on February 26, 2018

You will have at least one highly-paid, sought-after consultant working with you to help create an implementation strategy. Wizard of Ads consultants bring the experience of spending tens-of-millions of dollars worth of other peoples money to the table… your table. These consultants have a track record of helping others grow by double and triple digits year-after-year.

You’re going to leave Austin with decisions made and an implementation strategy you can… you know… actually implement. You’re not going to come, listen, leave, and then forget 99% of what was discussed during the day. You’re walking away with what other workshops can rarely do: a custom-designed playbook.

And, not only will you have a spectacular plan, you’ll enjoy lunch, dinner, wine, and beer… on us (we’re serious about our eats).

The Cost

Get this… for the day of one-on-one work and a full-blown plan, it costs between $1,000 and $1,500 (depending on when you register and if you use the promo code below). Even at $1,500, it’s miraculously affordable.

When, Where & How Long

February 26 in Austin, TX. More specifically at the Wizard Academy.

AdTalks is a full day (9AM – 7:30PM) of learning and creating. We’ll feed you lunch and celebrate with dinner (did I mention we like great food and beverages?).

AdTalks a Sales Pitch? This, it is Not

I assure you AdTalks in not a sales pitch. We – The Wizard of Ads – believe that owner-operated businesses should have a strong foundation of information to create bold strategies and elegant ad writing. This is one way we give back to the courageous 5.91 million businesses in America. Yes, we’ll mention you can work with us long-term. However, you’ll hear that mentioned maybe two or three times for no more than 30-seconds.

How To Sign Up for AdTalks

If you’re interested in attending:

  1. Visit AdTalks.com to read what past attendees have to say
  2. Act quickly (seriously, every past AdTalks has sold out)
  3. Pay for your ticket online, but…
  4. Make sure you use “PBOO250″ to take $250 off your ticket at checkout (this is a small token of gratitude from me to you)

We believe you have the ability to grow BIG.

Not sure this is for you or have a question, send your questions to me.

Hope to see you in Austin.

P.S. – If you believe someone else may benefit from this workshop, share it with them in an email or on social media.

Filed Under: Family Business

How Driverless Cars Work

Posted September 1, 2017

I’m fascinated by how things work. I’m amazed at what Tesla is doing. I’m humbled by the conflicts AI brings to the world.

The other day I was listening to NPR. They were talking about driverless cars and they kept saying “…how driverless cars work…”

I got to thinking “I wonder if any of the car manufacturers bought that domain name. It’d be smart of them. It’s going to take some education for people who are in the middle and at the end of the adaptation bell-curve to jump on board with the idea. A smart industry leader could use the site to share all sorts of information to help people feel comfortable with the idea. I mean, I’m certain that question is a common search in Google. It’d likely be easy to rank the site high and get a lot of traffic.”

I then tip-tapped-typed to GoDaddy.com.

My fingers danced out HowDriverlessCarsWork.com.

I read “Your domain name is available for $14.98”

Click. Bought.

Why? Why has no one, especially in the industry, thought about setting up a site for this question?

Head, meet desk. Desk, meet head.

There are a few things I can do with it:

  1. Nothing and see if anyone approaches me about it
  2. I setup the site for the purpose it should be used for and operate it myself with possible help from others
  3. I create a site that’s specifically targeted to the marketing people in the industry telling them why they need to take the domain name over. I’d even spend some ad dollars just to get them to visit the site. Of course, I’d sell them the domain name.

What to do? What. To. Do.

Filed Under: Content Marketing, Customer Experience, Family Business, Technology & Marketing

Agility and Business Communication

Posted August 31, 2017

Entrepreneur.com published parts of an email written by Elon Musk, Tesla’s and SpaceX’s CEO. I’m sharing it with you because there are key points Mr. Musk makes in his email that has to do with communication and taking down silos within an organization.

Near the end of the email, Mr. Musk states “…ensuring that we execute ultra-fast and well. We obviously cannot compete with the big car companies in size, so we must do so with intelligence and agility.” The words intelligence and agility slapped my head.

Do you know how Amazon has made their mark? It’s because they’re human-centric. Amazon’s real growth comes from caring about people inside and out of the organization and according to the book “Be Like Amazon: Even a Lemonade Stand Can Do It” agility is one of the four pillars of Amazon’s success.

I recommend you read one of the best business books I’ve read in a long time. Yes, the three gents who wrote the book are partners and mentors of mine but I put those biases aside. After you read “Be Like” come back and you’ll see a connection between Tesla, SpaceX and Amazon.

Filed Under: Customer Experience, Family Business

  • 1
  • 2
  • 3
  • …
  • 5
  • Next Page »